Free for CEOs

Master the numbers that control your business, with this acclaimed (and jargon-free) book by James Vanreusel

The “Number One Key” is no mystery. It’s an intimate connection with numbers – nothing more.

When you know how cash moves through your business…how to raise it…how to protect it…you have control, and a solid foundation for growth. But where do you start, when there are so many myths and half-truths?

It’s all in James Vanreusel’s book. And as CEO of a new or growing business, you can claim a FREE copy here.

INSIDE “The Number One Key”

Growth is more than sales! It’s cashflow… margins… capital investment… forecasts… KPIs… systems… controls… as explained here, over 16 short and simple chapters.

Your free book includes:

Reading between the numbers. What’s the hidden story, and how do you find it in your balance sheet?

“Delegate, but don’t abdicate”. How to step back from finance, without losing control of the numbers.

Laying foundations for growth. Creating a sound financial system that you can scale with ease, and replicate as you expand.

How to plan your spend and resources around the money that’s flowing in and out of the business.

Extending your Cash Runway by tightening your spending controls and building more accurate forecasts.

How to find investors and secure their capital…then keep them on side, even if numbers are disappointing.

The top 5 metrics that drive your business, 80/20 style. How to spot them, and use them to make smart decisions.

“Can you afford this sale?” – 4 questions to save you taking on work that pushes you over the edge.

Sanity-checks and calculations to make sure your accountant or CFO has drawn the right conclusions.

How to manage debt and get paid faster: the “Vintage Table” that keeps you on top of creditors.

To co-found or go it alone? How to decide, and create a simple Equity Ownership Structure.

Stock Options – offering future equity to staff. (A great way to get your whole team pulling in one direction.)

Budgeting: have you suddenly outgrown your old methods? Find out how budgets change, and the 4 “box-ticking” errors to avoid.

CFO or Financial Controller? Which do you need, and how do you choose the right candidate? (It’s more than pedigree!)

Your hiring plan – and how to build it around a realistic forecast. (This exercise will align your staffing levels with your business plan and performance.)

Approaching an angel investor – and the red lines you should never cross when they ask for concessions.

The “5-100-500” Mindset for raising capital, fast. Plus, how to handle a pitch meeting with a potential investor.

The Monthly Review System that keeps you in control, and the 4-part financial package to submit to your board once a month.

Fraud prevention – internal controls to protect your business. (You can’t ignore this, especially if the business is going to run without you.)


Request your FREE book now
If you’re ready to get on top of the numbers and spend more time growing your business, add your details here.

Check your email in a moment. We’ve sent you a link where you can download your free digital copy.

And if you’re more of a “paper person”…
We’ve set aside a small number of books for people like us, who love digi-readers but can’t resist the touch and feel of the real thing!

Request your copy here and we’ll mail it tonight – postage paid!

Just one more thing. We want to share ideas, strategies and news to support your finance goals. So can you answer a few short questions, to help us keep it relevant?

Thank you! All done...and your book is on its way