Values-Driven Marketing: Thrive in Today’s Economy
The Economics Era of Values-Driven Marketing
In this episode of Scale By Numbers, we spoke with David Allison. David has been described as a human values expert, a global researcher and a best-selling author. His company, Valuegraphics, focuses on mapping the core human values of everyone on earth and has spent decades doing research on values-driven data. It’s all about market research, marketing, and what actually makes people tick.
David is a national keynote speaker, and Best Seller and author of We Are All The Same Age Now and, most recently, The Death of Demographics.
Key Takeaways in this episode:
- Why Demographics are no longer helping us understand people [3:18:00]
- How to use values to leverage your business [12:59:00}
- Practical examples of how to use key-value data to kickstart your business {26:40:00]
- The problem with looking at people based on their demographics {31:18:00}
Want to learn more about David Allison and Value Graphics, start HERE
Check Out David’s new Book, “The Death of Demographics,” HERE.