Ask a CFO with James Vanreusel – CFO Priorities During a Crisis

When we depending on how good the state of the financials are in, you know, it may take two to three weeks to get there. I would say during those two to three weeks, I would put a concerted effort on on really putting every expense on the chopping block, and seeing if it needs to go on on.

As a CEO you must be in touch with your numbers enough to be able to  turn the ship quickly when a crisis is ahead of your company.   The  One thing you can control is how much you spend, what you can’t control as much as how much income you have from sales.

Many times that is where we come in.  When Vanreusel Venture works with a turnaround company, we have to take a deep dive into the backward looking financials in order to see the current situation ahead.